Abstract: Described herein are methods and systems for implementing personalized targeting via electronic coupons, providing aggregate cap control of electronic coupons, implementing viral marketing using electronic coupons, and performing real time processing of electronic coupons.

Abstract: Described herein are methods and systems for implementing personalized targeting via electronic coupons, providing aggregate cap control of electronic coupons, implementing viral marketing using electronic coupons, and performing real time processing of electronic coupons.

Abstract: Described herein are methods and systems for implementing personalized targeting via electronic coupons, providing aggregate cap control of electronic coupons, implementing viral marketing using electronic coupons, and performing real time processing of electronic coupons.

Abstract: Described herein are methods and systems for implementing personalized targeting via electronic coupons, providing aggregate cap control of electronic coupons, implementing viral marketing using electronic coupons, and performing real time processing of electronic coupons.

Abstract: A platform for ordering search results according to result popularity a directory assistance service, itself, to determine the popularity of the listings associated with a particular category and, therefore, the order in which those listings should be delivered resulting from a category search. Priority may be determined by the popularity of each search result. For example, directory assistance users in a particular location will likely know which businesses have a reputation for providing the best service or highest-quality products. Such factors will determine the popularity of these businesses. Businesses that are more popular are likely to be selected more frequently from the category search results than those that are less popular. The system may examine the history of search results for each listing and order the results of a particular category search according to the number of historical requests for each returned listing.

Abstract: A technology platform for the delivery of advertisements and messages in response to a user making a voice based connection via an end user communications device. More specifically, the invention provides advertising supported information services. In one specific embodiment, a first station includes connection circuitry to setup a voice based connection between a second station and the first station. The second station configured to play an advertisement to the first station, provide an offer to receive at least one delayed message associated with the advertisement to the first station, and send the at least one delayed message in response to the user at the first station accepting the offer. Alternatively, the message may also be sent to an email account if the first station is not capable of receiving a text message. Moreover, the advertisement may or may not be based on the user's interests.

Abstract: In connection with display of advertising within Web pages, an applet is downloaded to the user's Web browser to track the user's interactions with the Web page. Tracked user interactions include mouse cursor position, time displayed on page, time of mouse cursor hovering over the advertisement, and so on. At an appropriate time, such as when the display of the Web page is terminated, the applet forwards logged interaction information from the client to a remote server, the remote server being typically controlled by an advertiser, rating service or the like. As a result, the advertiser may track consumer response to advertising impressions on a Web page without requiring the user to download other pages. This allows advertisers to track user response to specific elements of the Web page as well as to better infer information about the user's interests in an effort to qualify the user prior to presenting subsequent advertising.

Abstract: A method and apparatus providing for the construction of customized advertisement banners for Web pages on a client computer. The advertisement banners are customized based upon various factors including user profile information, technographic information, geographic information, demographic information and user interaction information. The information being either stored on the user's computer, server computers or obtained from the user's interaction with the Web page containing the advertisement banner. Once specific information is obtained, customized advertisement content is selected from Web server computers and the advertisement banner is dynamically constructed and displayed on the user's computer.

Abstract: In connection with display of advertising within Web pages, an applet is downloaded to the user's Web browser to track the user's interactions with the Web page. Tracked user interactions include mouse cursor position, time displayed on page, time of mouse cursor hovering over the advertisement, and so on. At an appropriate time, such as when the display of the Web page is terminated, the applet forwards logged interaction information from the client to a remote server, the remote server being typically controlled by an advertiser, rating service or the like. As a result, the advertiser may track consumer response to advertising impressions on a Web page without requiring the user to download other pages. This allows advertisers to track user response to specific elements of the Web page as well as to better infer information about the user's interests in an effort to qualify the user prior to presenting subsequent advertising.

Abstract: In connection with display of advertising within Web pages, an applet is downloaded to the user's Web browser to track the user's interactions with the Web page. Tracked user interactions include mouse cursor position, time displayed on page, time of mouse cursor hovering over the advertisement, and so on. At an appropriate time, such as when the display of the Web page is terminated, the applet forwards logged interaction information from the client to a remote server, the remote server being typically controlled by an advertiser, rating service or the like. As a result, the advertiser may track consumer response to advertising impressions on a Web page without requiring the user to download other pages. This allows advertisers to track user response to specific elements of the Web page as well as to better infer information about the user's interests in an effort to qualify the user prior to presenting subsequent advertising.

Abstract: A technique for permitting a Web page to include multimedia programs that are to be executed at the time that the page is displayed such as in an advertisement. The invention uses decompressors built into Web browsers and written in native code such as Graphical Image File (GIF) decompressors to encode not only images but also other information such as animation program code and sounds. As a result, special decompression software and/or animation plug-ins need not be downloaded to the Web browser prior to displaying an animated multimedia presentation as part of a Web page advertisement.

Abstract: Quantizing optimizes compression encoding for transmission of audio data. A working set of most frequent sound levels in a sequence of audio samples is determined from a histogram. Sound levels from the working set are then substituted for original sound levels in the subject audio data. This filters the audio data by increasing redundancy and decreasing granularity/resolution.