Abstract: A method of user equipment (UE) in a wireless communication system. The method comprises receiving, from a base station (BS), a downlink signal including position information for orthogonal frequency division multiplexing (OFDM) symbols of a short physical uplink control channel (PUCCH), determining, based on the position information, a position of the OFDM symbols of the short PUCCH included in a slot, and transmitting, to the BS, the short PUCCH using the OFDM symbols based on the determined position.

Abstract: A marketing platform for providing a mixed reality experience to a user via a mobile communications device of the user, the platform including an image capturing module to capture images of an item in a first scene, the item having at least one advertising marker, a communications module to transmit the captured images to a server, and to receive images in a second scene from the server providing a mixed reality experience to the user. In addition, the second scene is generated by retrieving multimedia content associated with an identified advertising marker, and superimposing the associated multimedia content over the first scene in a relative position to the identified marker. Furthermore the associated multimedia content corresponds to a predetermined advertisement for goods or services.

Abstract: A mobile platform for providing a mixed reality experience to a user via a mobile communications device of the user, the platform including an image capturing module to capture images of an item in a first scene, the item having at least one marker; a communications module to transmit the captured images to a server, and to receive images in a second scene from the server providing a mixed reality experience to the user. In addition, the second scene is generated by retrieving multimedia content associated with an identified marker, and superimposing the associated multimedia content over the first scene in a relative position to the identified marker.