Abstract: A system for buying and selling click-through traffic from a seller's web site employs an intermediary web site for conducting a multi-buyer pre-bidding trial of click through traffic so that a plurality of interested buyers can see for themselves what level and quality of traffic is generated to their webs sites. The trial is conducted with each buyer in turn during a trial period prior to opening bidding by the interested buyers for click through traffic from the seller's web site. The trial is conducted by placing a trial link on the seller's web site to the intermediary web site which links to each buyer's web site in turn during the trial period. The intermediary web site measures the click-through traffic during the trial process, so that the participating buyers are informed in real time of the actual performance of click-through traffic.

Abstract: A system for exchanging click-through traffic between web sites of interested exchange partners on the Internet employs an intermediary web site for registering interested exchange partners and conducting a trial process for click-through traffic between exchange partners' web sites during a trial period prior to opening a bidding process of the interested exchange partners for an exchange partner's click-through traffic. Each exchange partner's web site is linked to the intermediary web site by embedding a links code which points to an addressable file stored with the intermediary web site containing the link content of each interested exchange partner's web site to be displayed in the links area on an exchange partner's web site during the trial process. The results of the exchange trials are compared with metrics for the exchange parameters that inform the exchange participants of the success of their interaction.

Abstract: A system for exchanging click-through traffic between web sites of interested exchange partners on the Internet employs an intermediary web site for registering interested exchange partners and conducting a trial process for click-through traffic between exchange partners' web sites during a trial period prior to opening a bidding process of the interested exchange partners for an exchange partner's click-through traffic. Each exchange partner's web site is linked to the intermediary web site by embedding a links code which points to an addressable file stored with the intermediary web site containing the link content of each interested exchange partner's web site to be displayed in the links area on an exchange partner's web site during the trial process. The results of the exchange trials are compared with metrics for the exchange parameters that inform the exchange participants of the success of their interaction.

Abstract: A system for buying and selling click-through traffic between web sites of interested buyers and sellers on the Internet employs an intermediary web site for registering buyers and sellers and conducting a trial process for click-through traffic from a seller's web site with a number of interested buyers in turn during a trial period prior to opening a bidding process of the interested buyers. The seller's web site is linked to the intermediary web site by embedding a links code which points to an addressable file stored with the intermediary web site containing the link content of each buyer to be displayed in the links area on the seller's web site during the trial process. Upon conclusion of the bidding process, the seller can select a winning buyer and conclude a sale of the seller's click-through traffic.