Abstract: A shelf allocation and management system for allocating shelf space among rows of products and for moving the rows of products toward the front of the shelf is disclosed. The system includes a plurality of adjacent side rails positioned along the shelf extending from front to back. Each side rail includes a generally flat rail base and a rigid divider attached to and extending away from the rail base, wherein at least one row of products may be positioned between the dividers of adjacent side rails. An unbiased backstop is positioned between dividers of adjacent side rails, wherein the backstop is movable between the front and the back of the shelf and is adapted to advance at least one row of products toward the front of the shelf. A rigid puller member positioned between the dividers of adjacent side rails is associated with the backstop. The puller member is adapted to be manually moved to move the backstop at least toward the front of the shelf.