Abstract: A method of enhancing the brightness and increasing the yield of a kaolin clay by optimizing the removal of the titania and mica impurities in the clay and the amount of clay remaining in the slurry is disclosed. The method is a selective flocculation process wherein the clay is blunged, dispersed, and conditioned before flocculation. In the flocculation step, a high molecular weight anionic polymer and a low molecular weight anionic polymer, such as sodium polyacrylate, are added to the slurry after the conditioning process, whereby the titania-mica enriched flocs are separated from the suspension which is enriched with kaolin. This final kaolin product has titania levels ranging from 0.1% to 0.5%, a reduced mica level, a high usable product yield, and a brightness greater than 89.5 and at least 91.5.