Abstract: A new display has a base and a post, and also where appropriate, a sleeve. The display is shipped flat in a small container, and a recipient erects the post and then positions the base over it. The post is anchored to the base by adhesive. Should a sleeve be used, this is positioned over the post. The display can now carry products on spears or shelves that are inserted in or through the post. A message may be printed on the post or the sleeve. In repeated campaigns, only the sleeve need be sent out. In this way, a rational and cost-effective solution is obtained, where as much as possible of the material can be re-used. A method of manufacturing the display is also described.