Abstract: Disclosed is a method and system for selecting targeted advertisements based on a user's personal points of reference. The personal points of reference identify user specific locations of interest based at least on geographic locations. In order to determine which advertisements are relevant to a user's personal point of reference, the advertisements served by an advertising server contain metadata appended therein. The ad metadata is correlated with locations, and provides geographical sensitivity to specific locations. Thus, advertisements are matched to points of reference based on geo-location data. When the advertising server is presented with a user's personal point of reference, the ad server compiles the point of reference's geo-location data against the ad metadata, and determines if there is a match. Upon a match being identified, the advertisement associated with the ad metadata is served to the user.

Abstract: Disclosed is a method and system for selecting targeted advertisements based on a user's personal points of reference. The personal points of reference identify user specific locations of interest based at least on geographic locations. In order to determine which advertisements are relevant to a user's personal point of reference, the advertisements served by an advertising server contain metadata appended therein. The ad metadata is correlated with locations, and provides geographical sensitivity to specific locations. Thus, advertisements are matched to points of reference based on geo-location data. When the advertising server is presented with a user's personal point of reference, the ad server compiles the point of reference's geo-location data against the ad metadata, and determines if there is a match. Upon a match being identified, the advertisement associated with the ad metadata is served to the user.

Abstract: A user-specified personal point of reference provides a basis of orientation information for a geographic location. The orientation information associated with a geographic location is relative to the one or more user-specified personal points of reference. A personal point of reference can be specific to a user and can be shared by two or more users. Orientation information can comprise one or more display indicators, such as and without limitation one or more visual indicators, textual indicators, etc. Orientation information can comprise at least one indicator of distance, and can include other indicators, such as without limitation indicators of direction and/or travel time. The one or more visual or display indicators can be provided in a user interface display in response to a search request by a user.