Abstract: An interactive communication system including a web-based content brokerage engine for the matching of meta data to audio content and audio+video content, for the encoding of such meta data into the audio-band or video-band channel of the specified audio content and audio+video content with such resulting encoded content being capable of further dissemination through any traditional distribution system. Following such dissemination, the encoded content is played on a playback console, such as a radio, television, or related peripheral content playback device. A device connected to or incorporated within the playback console, both extracts the encoded meta data from the encoded content and transmits the resulting decoded meta data and related information via an attached short-range wireless transceiver to a target device (e.g. a short-range wireless enabled cellular phone).