Abstract: The present invention provides a display sign for displaying diverse alphanumeric representations of a figure eight configuration within a windshield of a motorized transport, such as a car or truck. The sign permits a variety of sales information to be displayed and easily changed. The sign is made of a flexible panel conformable to the shape of the windshield. The flexible panel is resilient so as to return to its original shape when taken out of the windshield. The sign may be biased against the windshield with a wedge or biasing bar using a dashboard, rearview mirror and sun visors as anchoring points for biasing.