Abstract: A product card dispensing rack includes a plurality of product card dispensers which are flexurally secured at one end to the back of the rack. The front of the rack includes a door having a plurality of ledge members which normally cover the other end of the dispensers when the door is closed. Product cards disposed on the dispensers are removed from the rack by a purchaser or the like grasping a product card and exerting a downward force thereon, whereupon the other end of the dispenser is displaced away from the ledge member and exposed so that the card is displaced along the dispenser and removed therefrom at its other end. The door is opened for reloading the dispensers with product cards. The closed door may be locked for security purposes.