Abstract: An apparatus for retaining building blocks, such as bricks and cement blocks, to a wall structure to form a suitable veneer, without the use of mortar or other binding agent between the blocks. The apparatus is also suitable for use as a brick laying guide in the construction of conventionally mortar and brick wall. The apparatus comprises a base plate attached to the wall structure by nailing, screwing, or other like means. Attached to the base plate and extending generally perpendicularly outward are at least two retainer arms, the inner faces of said arms opposing one another and forming a retaining space therebetween for closely receiving the building block. Each of the arms further comprises at least one prong extending into said retaining space.