Abstract: An illuminated location sign characterized by an open faced housing typically made from a molded plastic resin receiving a light bar on the rear inner surface thereof and including a series of light emitting bulbs disposed on the latter. The face of the housing is arranged to selectively receive and retain a releasable front plate, indicia bearing segments, and a cover member, where the latter serves indicia weathering and/or protective purposes. The light bar is defined by two main power lines onto which the pigtails of the respective light emitting bulbs are secured.