Abstract: A disposable coupon dispensing cartridge includes a housing and a passageway section having top and bottom walls extending from the housing to a discharge opening. A roll of a band of coupons is contained in the housing and has a leading tail extending from the housing to the discharge opening. The coupon band is provided with longitudinally spaced indices and a metering mechanism is carried by a passageway wall and is responsive to the band indicia to releasably restrict further advance of the band upon withdrawal of a coupon through the discharge opening. The metering mechanism may include a band bellying projection on the bottom wall and a stop forwardly of the projection and the indicia are longitudinal slits or may include a longitudinally vertically movable return biased pin for releasably engaging indicia defining holes in the band and a cam for raising and lowering the pin with its longitudinal movement.