Abstract: An apparatus for applying treating liquor to a traveling textile web having a vat containing treating liquor and a plurality of web guiding rolls submerged in the treating liquor and arranged in a substantially vertical sequence with adjacent rolls being in contact to form nips therebetween. The upper rolls are supported in the vat for resting under their own weight on the lower roll to apply pressure at the nips on the textile web. A drive motor drives at least one of the rolls with the other rolls being driven by surface contact with the drive roll for positive feed of the traveling web at a uniform surface speed through the treating liquor. Guide rolls guide the textile web to the vat at substantially the same surface speed as that of the plurality of rolls. A pair of driven squeeze rolls above the treating liquor form a nip through which the textile web is guided as it travels from the treating liquor, with squeeze rolls being driven at substantially the same surface speed as the guide rolls.