Abstract: Pressure-sensitive adhesives which contain preferably from 60% to 85% by weight of graft copolymers for use as polymeric pressure-sensitive adhesives, and from 15% to 40% by weight of plasticizers such as phthalate or phosphate plasticizers. The graft copolymer consists of from 5% to 30% by weight of a graft base and from 70% to 95% by weight of grafted-on monomer units. The graft base is a copolymer with from 40% to 85% by weight of ethylene units and from 15% to 60% by weight of vinyl acetate units and optionally up to 10% by weight of monomer units of other unsaturated compounds. It may be replaced wholly or partially by other graft bases. The grafted-on monomer units consist of from 30% to 80% by weight of units of vinyl esters of short-chained carboxylic acids, especially vinyl acetate, from 20% to 70% by weight of units of vinyl esters of relatively long-chained carboxylic acids, for example vinyl laurate, and/or units of esters of .alpha.,.beta.

Abstract: Vinyl chloride terpolymers soluble in aromatic compounds with a K-value of from 25 to 38, measured in cyclohexanone consisting of an emulsion polymerized monomer mixture of from65% to 80% by weight of vinyl chloride,15% to 27% by weight of a diester of maleic acid and/or fumaric acid with multiple-branched alkanols having 9 to 15 carbon atoms, and3% to 15% by weight of a monoester of maleic acid and/or fumaric acid with multiple-branched alkanols having 9 to 15 carbon atoms;As well as the process of their preparation by pre-emulsification of the mono and di esters in the aqueous phase with an anionic emulsifier prior to polymerization with vinyl chloride.