Abstract: A system and method for automated opinion leader surveying are provided. In at least one embodiment, survey respondents are enabled to provide opinion leader information to an automated system. The automated system preferably includes a system adapted to support a website through which the survey respondents can provide their opinion leader information. The system is further adapted to generate one or more reports based in part on information received from the respondents. The report(s) can include one or more lists, maps, graphs, charts and the like that may be utilized to identify opinion leaders and/or particular characteristics associated with the opinion leaders, such as geographical concentration, relationships between opinion leaders, and the like. The survey and/or the presentation of the report(s) can be conducted over a network via a website. The present invention finds particular benefit in identifying opinion leaders among medical practitioners.