Abstract: A personal commercial bank system includes: a database system (1, 2) having data containing a broadcasting time, a broadcasting channel number, and a sponsor name of an advertisement program; and a video recording apparatus (7) having a video recording unit (5) which receives, as a reception signal, a broadcast signal containing a broadcast content and an advertisement content and which records the reception signal. The video recording unit has a communication unit (3) which communicates with the database system. The video recording unit receives, from the database system via the communication unit, the broadcasting time and the broadcasting channel number of the advertisement program to be recorded. Thereafter, the video recording unit records, in accordance with the broadcasting time and the channel number of the advertisement program to be recorded, the advertisement content corresponding to the advertisement program to be recorded.

Abstract: A cable television broadcasting system has a set top box having a function of selecting a charging system among a plurality of charging systems depending on the viewing type for a chargeable program. If the viewer allows an advertisement program to be displayed during display of the chargeable program, the fee is lowered. If the viewer clicks the icon for the advertisement program to display the advertisement program, if the viewer makes an access to the advertisement data through the internet, and if the viewer buys a commodity through the internet, then the fee is stepwise lowered. The sponsors of the advertisements pay sponsor fees depending on the access frequency by the viewers.