Abstract: A lanyard assembly comprising a strap and an attachment or connection element, wherein the strap is a flat neck strap (10) having two adjacent opposed ends angularly joined together in a V-shape whereby forming a closed loop with an engagement portion (11) on which the attachment or connection element is provided. The engagement portion is formed in such a manner that the strip (10) gives a closer fit to the body and will not get twisted whereby a stamped or printed side thereof can be always fully exposed to view.