Patents by Inventor Howie Schwartz

Howie Schwartz has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and method for data enrichment for requests for advertising on mobile devices
    Patent number: 11699172
    Abstract: A data enrichment system for enriching requests for advertising opportunities. The data enrichment system is configured to aggregate and index data to provide end user insights to marketers based upon information supplied by publishers in regards to advertising opportunities passed along in requests. The system is configured to take attributes passed along in a request associated with the advertising opportunity and provide enriched data based upon the attributes received in the request. The attributes can then identify corresponding enriched data that can be passed along to the marketers.
    Type: Grant
    Filed: May 16, 2022
    Date of Patent: July 11, 2023
    Assignee: Zeta Global Corp.
    Inventors: Howie Schwartz, Keith Petri
  • SYSTEM AND METHOD FOR DATA ENRICHMENT FOR REQUESTS FOR ADVERTISING ON MOBILE DEVICES
    Publication number: 20220277350
    Abstract: A data enrichment system for enriching requests for advertising opportunities. The data enrichment system is configured to aggregate and index data to provide end user insights to marketers based upon information supplied by publishers in regards to advertising opportunities passed along in requests. The system is configured to take attributes passed along in a request associated with the advertising opportunity and provide enriched data based upon the attributes received in the request. The attributes can then identify corresponding enriched data that can be passed along to the marketers.
    Type: Application
    Filed: May 16, 2022
    Publication date: September 1, 2022
    Inventors: Howie Schwartz, Keith Petri
  • System and method for data enrichment for requests for advertising on mobile devices
    Patent number: 11373212
    Abstract: A data enrichment system for enriching requests for advertising opportunities. The data enrichment system is configured to aggregate and index data to provide end user insights to marketers based upon information supplied by publishers in regards to advertising opportunities passed along in requests. The system is configured to take attributes passed along in a request associated with the advertising opportunity and provide enriched data based upon the attributes received in the request. The attributes can then identify corresponding enriched data that can be passed along to the marketers.
    Type: Grant
    Filed: March 3, 2016
    Date of Patent: June 28, 2022
    Assignee: Zeta Global Corp.
    Inventors: Howie Schwartz, Keith Petri
  • SYSTEM AND METHOD FOR DATA ENRICHMENT FOR REQUESTS FOR ADVERTISING ON MOBILE DEVICES
    Publication number: 20160260136
    Abstract: A data enrichment system for enriching requests for advertising opportunities. The data enrichment system is configured to aggregate and index data to provide end user insights to marketers based upon information supplied by publishers in regards to advertising opportunities passed along in requests. The system is configured to take attributes passed along in a request associated with the advertising opportunity and provide enriched data based upon the attributes received in the request. The attributes can then identify corresponding enriched data that can be passed along to the marketers.
    Type: Application
    Filed: March 3, 2016
    Publication date: September 8, 2016
    Inventors: Howie Schwartz, Keith Petri