Abstract: Advertisements are combined with content, such as videos, in accordance with criteria provided by advertisers and content owners. Advertisers upload advertisement(s) for publication with content. Content owners upload content and select advertisers and/or advertisement(s) for sponsorship consideration. Advertisers review the content and decide whether or not to approve the advertisement/content combination. In one embodiment, a fast track pre-approval process may be used by advertisers for selected content owners. Upon approval, advertisement(s) are combined with the content and the combined content is made available for publication to an online audience. A portion of the revenue generated by the publication of the combined content is provided to the content owner. In addition, the size of the portion of revenue may be based on a sponsorship level, or the type of advertisement(s) combined with the content.