Abstract: Streaming media is provided over a network using a non-streaming-specific transfer protocol, in which a media stream is stored on a server as multiple individual media files, and a playlist is provided indicating which media files are required for output of a specific part of the media stream; wherein multiple different playlists are provided to respective different media streaming clients, in response to requests relating to corresponding different parts of the media stream. A user interface is provided on the client device, in which an interactive media event is displayed including streaming media, and secondary media content.