Abstract: Methods, apparatus, systems and articles of manufacture to assign viewers to media meter data are disclosed. An apparatus includes processor circuitry to execute computer readable instructions to at least: identify a candidate household from a plurality of second households to associate with a first household based on an analysis of a first duration of time first media was presented by a first media presentation device and a second duration of time second media was presented by second media presentation devices; match different ones of first panelists of the first household with matching ones of second panelists of the candidate household; and impute respective portions of the first duration of time to the different ones of the first panelists based on portions of the second duration of time for which the matching ones of the second panelists of the candidate household were exposed to the second media.

Abstract: Methods, apparatus, systems and articles of manufacture to assign viewers to media meter data are disclosed. An apparatus includes processor circuitry to execute computer readable instructions to at least: identify a candidate household from a plurality of second households to associate with a first household based on an analysis of a first duration of time first media was presented by a first media presentation device and a second duration of time second media was presented by second media presentation devices; match different ones of first panelists of the first household with matching ones of second panelists of the candidate household; and impute respective portions of the first duration of time to the different ones of the first panelists based on portions of the second duration of time for which the matching ones of the second panelists of the candidate household were exposed to the second media.

Abstract: Methods, apparatus, systems and articles of manufacture to assign viewers to media meter data are disclosed. An apparatus includes processor circuitry to execute computer readable instructions to at least: identify a candidate household from a plurality of second households to associate with a first household based on an analysis of a first duration of time first media was presented by a first media presentation device and a second duration of time second media was presented by second media presentation devices; match different ones of first panelists of the first household with matching ones of second panelists of the candidate household; and impute respective portions of the first duration of time to the different ones of the first panelists based on portions of the second duration of time for which the matching ones of the second panelists of the candidate household were exposed to the second media.

Abstract: Methods, apparatus, systems and articles of manufacture to assign viewers to media meter data are disclosed. An apparatus includes memory, and a processor to execute instructions to: determine first probabilities for first panelists in a first household based on a first number of minutes of first media presented by a first media presentation device monitored by a first meter, determine second probabilities for second panelists in a plurality of second households based on a second number of minutes of second media presented by second media presentation devices monitored by a plurality of second meters, compare the first probabilities and the second probabilities to identify a candidate household from the plurality of second households to associated with the first household, and impute respective portions of the first number of minutes to corresponding ones of the first panelists when monitored behavior of the candidate household matches monitored behavior of the first household.

Abstract: Methods, apparatus, systems and articles of manufacture to assign viewers to media meter data are disclosed. An apparatus includes memory, and a processor to execute instructions to: determine first probabilities for first panelists in a first household based on a first number of minutes of first media presented by a first media presentation device monitored by a first meter, determine second probabilities for second panelists in a plurality of second households based on a second number of minutes of second media presented by second media presentation devices monitored by a plurality of second meters, compare the first probabilities and the second probabilities to identify a candidate household from the plurality of second households to associated with the first household, and impute respective portions of the first number of minutes to corresponding ones of the first panelists when monitored behavior of the candidate household matches monitored behavior of the first household.

Abstract: Methods, apparatus, systems and articles of manufacture to assign viewers to media meter data are disclosed. An apparatus includes memory to store instructions, and a processor to execute the instructions to at least: determine first probabilities for first panelists in a media meter household during a first set of time periods, determine second probabilities for second panelists in a plurality of learning households during a second set of time periods, compare the first probabilities and the second probabilities to identify a candidate household from the plurality of learning households to associated with the media meter household, and impute ones of the first number of minutes to individual ones of the first panelists when second panelist behavior data associated with the candidate household indicates activity during one of the second set of time periods that matches activity in the media meter household during one of the first set of time periods.

Abstract: Methods, apparatus, systems and articles of manufacture to assign viewers to media meter data are disclosed. An apparatus includes memory to store instructions, and a processor to execute the instructions to at least: determine first probabilities for first panelists in a media meter household during a first set of time periods, determine second probabilities for second panelists in a plurality of learning households during a second set of time periods, compare the first probabilities and the second probabilities to identify a candidate household from the plurality of learning households to associated with the media meter household, and impute ones of the first number of minutes to individual ones of the first panelists when second panelist behavior data associated with the candidate household indicates activity during one of the second set of time periods that matches activity in the media meter household during one of the first set of time periods.

Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to assign viewers to media meter data.

Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to assign viewers to media meter data.

Abstract: Methods, apparatus, systems and articles of manufacture are disclosed to characterize households with media meter data. An example method includes calculating, with a processor, an exposure proportion for a category of interest based on visitor exposure minutes and total exposure minutes, calculating a tuning proportion for the category of interest based on household tuning minutes and total tuning minutes, calculating expected exposure minutes for the category of interest based on a product of the total exposure minutes and the exposure proportion, calculating expected tuning minutes for the category of interest based on a product of the total tuning minutes and the viewing proportion, and determining an average visitor parameter (AVP) based on a ratio of the expected exposure minutes and the expected tuning minutes.