Abstract: Methods and system for managing demand for an object includes capturing information about the object through a mobile device associated with a user. The mobile device is configured to capture information about the object that include one or more of a spatial, temporal, topical and social attributes of the object. The identity of the object is verified and validated using this metadata captured by the user through the device from the real world object or its proxy. Upon successful verification and validation, the object and its metadata are automatically added to a wish list of the user. An aggregate list is generated using the attributes and metadata of the object from a plurality of users. The aggregate list defines a source of demand for the object. The object is tracked as it progresses through various phases of ownership cycle using dynamic demand calculations based on the information associated with the objects, the users and the aggregate lists.

Abstract: Techniques and tools described herein provide mechanisms for displaying information that is contextually related to a search query. Using these techniques and tools, a user can lookup and discover a person or other entity from contextually related information. For example, if the user submits a search query on the title of a song (e.g., “Janie's got a gun”), then, in addition to a variety of documents related to the title of the song, the user may be presented with information about a related entity such as “Aerosmith” (e.g., the band that sings the song). In this way, the techniques and tools provide mechanisms that identify information that is not directly related to the search query, but that is information the user may find useful or interesting based on context of the search query.

Abstract: Methods and system for managing demand for an object includes capturing information about the object through a mobile device associated with a user. The mobile device is configured to capture information about the object that include one or more of a spatial, temporal, topical and social attributes of the object. The identity of the object is verified and validated using this metadata captured by the user through the device from the real world object or its proxy. Upon successful verification and validation, the object and its metadata are automatically added to a wish list of the user. An aggregate list is generated using the attributes and metadata of the object from a plurality of users. The aggregate list defines a source of demand for the object. The object is tracked as it progresses through various phases of ownership cycle using dynamic demand calculations based on the information associated with the objects, the users and the aggregate lists.

Abstract: A method and system for serving advertisement or sponsored content is provided. The method employed by the system may include receiving information that describes the capabilities of an ad serving device, matching advertisement and/or sponsored content to the ad serving device, and serving the advertisement and/or sponsored content. Instructions may be communicated to an individual in possession of the ad serving device, instructing the individual on a time and place for serving the advertisement or sponsored content. Confirmation that the instructions have been followed may be communicated to the system.

Abstract: A method and system for serving advertisement or sponsored content information is provided. The method employed by the system may include receiving a request to communicate advertisement or sponsored content information to ad serving devices that match a selection criteria, locating ad serving devices that match the received selection criteria, and serving advertisements or sponsored content information to located ad serving devices. Economic terms associated with the ad serving devices may also be received. Advertisers may be charged and the revenue generated distributed among a carrier network owner, ad serving device owners, and/or the owner of the ad serving system. A request to display the advertisement or sponsored content information and instructions for displaying the advertisement or sponsored content information may be communicated to individuals in control of the ad serving devices and an acceptance of the request to display the advertisement may be received.

Abstract: A method and system for serving advertisement or sponsored content information is provided. The method employed by the system may include receiving information that describes the capabilities of an ad serving device, receiving information that enables sensing the presence of individuals in a vicinity of the ad serving device, matching advertisement and/or sponsored content information to the ad serving device, and serving the advertisement and/or sponsored content information. Receiving presence information, matching, and serving of the advertisement and/or sponsored content information may occur in real-time. The ad serving device may be located at a fixed location or be portable and carried by an individual. Behaviors of individuals with portable devices may be determined and the advertisement and/or sponsored content information served may be related to the determined behavior.

Abstract: Techniques are disclosed for optimizing shopping. In one aspect, purchase items are recommended to a user based on the total purchasing costs of the recommended purchase items. In one embodiment, the total purchase cost includes not just the price of the purchase item but also includes weighted costs based on non-price purchasing cost factors. In another aspect, data is maintained that represents social relationships between members of a network of users and purchase recommendations are made to a user based on the relatedness between the user, the item and the other members of the network. In yet another aspect, purchase recommendations are made based on the best time to purchase a purchase item. In another aspect, item retailers can offer purchase item incentives to users based on the identity of and information about the shopper to whom the incentive is offered including bundling incentives in a unified redemption code.

Abstract: Techniques and tools described herein provide mechanisms for displaying information that is contextually related to a search query. Using these techniques and tools, a user can lookup and discover a person or other entity from contextually related information. For example, if the user submits a search query on the title of a song (e.g., “Janie's got a gun”), then, in addition to a variety of documents related to the title of the song, the user may be presented with information about a related entity such as “Aerosmith” (e.g., the band that sings the song). In this way, the techniques and tools provide mechanisms that identify information that is not directly related to the search query, but that is information the user may find useful or interesting based on context of the search query.