Abstract: A computer-implemented method for transforming audio-video data includes automatically detecting substantially all discrete human-perceivable messages encoded in the audio-video data, determining a semantic encoding for each of the detected messages, assigning a time code to each of the encodings correlated to specific frames of the audio-video data, and recording a data structure relating each time code to a corresponding one of the semantic encodings in a recording medium. The method may further include converting extracted recorded vocal instances from the audio-video data into a text data, generating a dubbing list comprising the text data and the time code, assigning a set of annotations corresponding to the one or more vocal instances specifying one or more creative intents, generating the scripting data comprising the dubbing list and the set of annotations, and other optional operations. An apparatus may be programmed to perform the method by executable instructions for the foregoing operations.