Abstract: An applique such as a lace-trimming is grafted onto a region of a textile product, such as a towel or a pair of blue-jeans. Previously, said region is marked by lockstitching on the product base material by means of an embroidering machine and removed therefrom, preferably by cutting or punching in a press. The applique is then bridged onto the removed portion of the base material with only a small overlap thereover and joined thereto by embroidering a seam all the way round the overlap with the machine. The seam is preferably about 4 mm wide and the overlap between 2 mm and 3 mm. A method is disclosed wherein the product is permanently retained in a hoop between the marking and joining steps, through the removing step, thus enabling the product to be uniquely placed relative to the embroidering machine before and after temporary removal to the press.