Abstract: The tires fabricated from either natural rubber or synthetic rubber are embedded with discrete reflectors of light. The reflectors may be spherical, concave, flat, a regularly shaped, or any other known form of reflector. Those reflectors which are embedded on at least one sidewall surface enable a vehicle having such tires to be seen on unlighted highways based upon the light from an approaching vehicle being reflected off the discrete reflectors back to the eyes of the human driving the approaching vehicle. The process for making such tires involves the mixing of the discrete reflectors with the rubber, followed by vulcanization and then the molding of the rubber tires.