Abstract: A method and system in a remote computer network (52, 80) for interactively generating leads via a web-based portal (290). Initially, it is determined if particular user-provided information contains beneficial lead attributes based on a set of predetermined lead criteria (400). The lead attributes are then recorded (432) in a database, in response to determining if the particular user-provided information contains beneficial lead attributes (416) based on the set of predetermined lead criteria. The lead attributes are periodically reevaluated (434) to determine if the lead attributes can evolve into beneficial leads based on a set of updated lead criteria, if it was previously determined that the particular user-provided information did not contain beneficial lead attributes. If beneficial lead attributes are identified, leads are then generated for appropriate follow-up action (422) on the part of organizational personnel.

Abstract: A method and system in a remote computer network (80) for interactively identifying and promoting particular products via a web-based porta (290)I. User-provided information is initially compiled (406) and filtered (410) utilizing a set of predetermined product criteria (408) associated with particular product information. Filtered user-provided information is then generated (412) and the particular product information is configured (414) to match the filtered user-provided information, thereby enabling a web-based portal operator to interactively identify and promote the particular product information based on the compiled user-provided information. The user-provided information is compiled from an electronic query requiring user input. The remote computer network (80) has at least one client (92) connectable to one or more servers (88).