Abstract: A method providing secure control of features of a digital device. In one embodiment, the method comprises sending, from a digital device that participates in a service, to a service provider that provides the service, a request to participate in the service; receiving a digital message that identifies a service state for the digital device, wherein the digital message is encoded uniquely for the digital device, wherein the digital message is unusable at a different digital device; based on the digital message, determining a plurality of control values that collectively define the service state within the digital device; and providing the control values to one or more applications hosted by the digital device that deliver a service experience associated with the service, or a feature, to an end user of the digital device.