Abstract: An new concept golf club bag which accommodates the clubs with the club heads down, providing a central hollow core element positioned within the length of the bag, for defining a central elongated central core, and an outer club area between the core element wall and the outer wall of the bag. The outer club area is divided into a plurality of club spaces formed by a plurality of spaced-apart wall partitions, so that an iron club can be placed in a protected position within each partitioned area. The outer club area is provided with a raised floor portion off the bag floor, so that the shorter irons are at a depth to allow the upper ends of the clubs to be readily accessible with the open end of the bag.