Abstract: A method of predicting response to a sensory stimulus includes, with a processor, automatically receiving behavioral data representing the response of a first population of subjects to a reference stimulus. Data representing the neurological responses of a second, different population of subjects to the reference sensory stimulus are received and processed to provide group-representative data indicating commonality between the neurological responses of at least two members of the second population. A mapping from the group-representative data to the received behavioral data is produced. Test data representing the neurological responses of a third population of subjects to a test sensory stimulus are received and processed to provide test group-representative data indicating commonality between the neurological responses to the test sensory stimulus of at least two members of the third population. The mapping is applied to the test group-representative data to provide predicted behavioral data.