Patents by Inventor Jacob D. Schonberg
Jacob D. Schonberg has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Patent number: 10956485Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. A method can include receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each retargeted content item is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a targeting keyword for the retargeted content item, and (2) the user identifier matching a retargeted identifier that is included in a retargeting set for the retargeted content item. A responsive content item to be presented with the search results page is selected, based at least in part on bids that are associated with the retargeted content items, and data specifying the responsive content item are provided.Type: GrantFiled: May 9, 2017Date of Patent: March 23, 2021Assignee: GOOGLE LLCInventors: Wei-Hsin Lee, Jacob D. Schonberg, Chiu Wah Kelvin So, Jianfeng Shen, Gaurav Bhaya, Robert Stets
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Patent number: 10102545Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. A method can include receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each retargeted content item is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a targeting keyword for the retargeted content item, and (2) the user identifier matching a retargeted identifier that is included in a retargeting set for the retargeted content item. A responsive content item to be presented with the search results page is selected, based at least in part on bids that are associated with the retargeted content items, and data specifying the responsive content item are provided.Type: GrantFiled: November 28, 2016Date of Patent: October 16, 2018Assignee: Google LLCInventors: Wei-Hsin Lee, Jacob D. Schonberg, Chiu Wah Kelvin So, Jianfeng Shen
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Publication number: 20180232371Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. A method can include receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each retargeted content item is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a targeting keyword for the retargeted content item, and (2) the user identifier matching a retargeted identifier that is included in a retargeting set for the retargeted content item. A responsive content item to be presented with the search results page is selected, based at least in part on bids that are associated with the retargeted content items, and data specifying the responsive content item are provided.Type: ApplicationFiled: May 9, 2017Publication date: August 16, 2018Inventors: Wei-Hsin Lee, Jacob D. Schonberg, Chiu Wah Kelvin So, Jianfeng Shen, Gaurav Bhaya, Robert Stets
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Publication number: 20180068348Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. A method can include receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each retargeted content item is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a targeting keyword for the retargeted content item, and (2) the user identifier matching a retargeted identifier that is included in a retargeting set for the retargeted content item. A responsive content item to be presented with the search results page is selected, based at least in part on bids that are associated with the retargeted content items, and data specifying the responsive content item are provided.Type: ApplicationFiled: November 28, 2016Publication date: March 8, 2018Inventors: Wei-Hsin Lee, Jacob D. Schonberg, Chiu Wah Kelvin So, Jianfeng Shen
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Patent number: 9530153Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. A method can include receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each retargeted content item is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a targeting keyword for the retargeted content item, and (2) the user identifier matching a retargeted identifier that is included in a retargeting set for the retargeted content item. A responsive content item to be presented with the search results page is selected, based at least in part on bids that are associated with the retargeted content items, and data specifying the responsive content item are provided.Type: GrantFiled: September 30, 2015Date of Patent: December 27, 2016Assignee: Google Inc.Inventors: Wei-Hsin Lee, Jacob D. Schonberg, Chiu Wah Kelvin So, Jianfeng Shen
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Publication number: 20160019589Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. A method can include receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each retargeted content item is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a targeting keyword for the retargeted content item, and (2) the user identifier matching a retargeted identifier that is included in a retargeting set for the retargeted content item. A responsive content item to be presented with the search results page is selected, based at least in part on bids that are associated with the retargeted content items, and data specifying the responsive content item are provided.Type: ApplicationFiled: September 30, 2015Publication date: January 21, 2016Inventors: Wei-Hsin Lee, Jacob D. SCHONBERG, Chiu Wah Kelvin So, Jianfeng SHEN
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Patent number: 9177329Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. In one aspect, a method includes receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each of the retargeted content items is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a targeting keyword for the retargeted content item, and (2) the user identifier matching a retargeted identifier that is included in a retargeting set for the retargeted content item. A responsive content item to be presented with the search results page is selected, based at least in part on bids that are associated with the retargeted content items, and data specifying the responsive content item are provided.Type: GrantFiled: February 10, 2014Date of Patent: November 3, 2015Assignee: Google Inc.Inventors: Wei-Hsin Lee, Jacob D. Schonberg, Chiu Wah Kelvin So, Jianfeng Shen
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Publication number: 20140214540Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. In one aspect, a method includes receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each of the retargeted content items is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a targeting keyword for the retargeted content item, and (2) the user identifier matching a retargeted identifier that is included in a retargeting set for the retargeted content item. A responsive content item to be presented with the search results page is selected, based at least in part on bids that are associated with the retargeted content items, and data specifying the responsive content item are provided.Type: ApplicationFiled: February 10, 2014Publication date: July 31, 2014Applicant: Google Inc.Inventors: Wei-Hsin Lee, Jacob D. Schonberg, Chiu Wah Kelvin So, Jianfeng Shen
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Patent number: 8650188Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for retargeting content in a search environment. In one aspect, a method includes receiving a request for a content item to be provided with a search results page and determining that one or more retargeted content items are eligible for presentation with the search results page. Each of the retargeted content items is a content item that is eligible for presentation with the search results page based on: (1) the search query matching a targeting keyword for the retargeted content item, and (2) the user identifier matching a retargeted identifier that is included in a retargeting set for the retargeted content item. A responsive content item to be presented with the search results page is selected, based at least in part on bids that are associated with the retargeted content items, and data specifying the responsive content item are provided.Type: GrantFiled: August 31, 2011Date of Patent: February 11, 2014Assignee: Google Inc.Inventors: Wei-Hsin Lee, Jacob D. Schonberg, Chiu Wah Kelvin So, Jianfeng Shen