Abstract: A product container includes a product discharge device for releasing product from the container, the discharge device including a spout unit for discharge. The spout unit is rotatable, about a spout rotation axis, from a first position to an operational position. The spout unit preferably includes a handle for rotation from the first to the operational position, the handle preferably extending substantially radially outwardly from the axis; and a seal unit configured to enter an opened state, from a sealed state. In the latter, the seal unit is configured to substantially airtightly close off a flowthrough channel of the discharge device, and, in the former, the seal unit is configured to allow flow through the flowthrough channel. The discharge device is configured such that the seal unit can be brought from the sealed to the opened state by rotating the spout unit from the first to the operational position.