Abstract: A method of indicating divergent product benefits by formulating a hand dishwashing liquid having a cleaning agent and a hand care agent; choosing a sensory element profile comprising one or more soft colors and a pearlescent appearance; and incorporating the sensory element profile into the hand dishwashing liquid, such that the sensory element profile indicates the efficacy of the cleaning agent and the efficacy of the hand care agent.

Abstract: A detergent composition which has improved solubility or dissolution in laundering solutions, especially in solutions kept at cold temperatures (i.e., less than about 30° C.), is disclosed. The granular detergent composition is aesthetically pleasing to consumers and has improved flowability. The granular detergent composition has optimally selected level of particles having a judiciously selected median particle size diameter with a selected standard deviation. The granular detergent composition also has carefully tailored physical properties such as uniformity parameter, whiteness, circularity and aspect ratio.

Abstract: An online data collection system having an image bank module with a plurality of images. The image bank module is in selective communication with a panelist interface that receives and displays the plurality of images. A panelist interface facilitates panelist input of a selection of at least one image from the display of the plurality of images. The system also has a research interface arranged in communication with the image bank module. The research interface allows selective access to the panelist input, and a communication device is provided at the research interface and facilitates analysis of the panelist input. The online data collection system also allows selective manipulation of one or more of the images in the image bank module and allows additional images to be added to the image bank module.

Abstract: A granular detergent composition which includes a surfactant system containing linear alkylbenzene sulfonate, acyclic quaternary ammonium salt, alkyl sulfate and alkyl ethoxy sulfate surfactants in selected molar ratios is provided. The composition has improved performance in cold temperature (i.e., 5° C. to 30° C.) laundering operations.