Abstract: A system for creating rich content displayable on a webpage. The system includes content files stored on a server and an editor displayed by a client in a Rich Internet Application (‘RIA’). The editor has a region into which content objects may be inserted to create a rich content item. At least a portion of the content objects are linked to content files stored on the server. The system generates a code segment operable to generate a display on a webpage based on the rich content item that does not use the RIA. The display is substantially equivalent to the rich content item displayed in the editing region using the RIA. The code segment is configured to be search engine friendly. The system may broadcast a common Rich Content item between a Broadcaster and a viewer both of whom may edit the Rich Content item at the same time.