Abstract: A management system operates in conjunction with an automotive dealership to improve customer engagement with the automotive dealership. The management system creates customer profiles of the automotive dealership systems' customers using features of the customers obtained via various sources. The management system assigns a customer category to a customer based on the features included in the customer profile and may generate a customized recommendation of a product and/or service for the customer to purchase at the dealership based at least in part on the customer category.

Abstract: A management system operates in conjunction with an automotive dealership to improve customer engagement with the automotive dealership. The management system creates customer profiles of the automotive dealership systems' customers using features of the customers obtained via various sources. The management system assigns a customer category to a customer based on the features included in the customer profile and may generate a customized recommendation of a product and/or service for the customer to purchase at the dealership based at least in part on the customer category.

Abstract: A system formats and normalizes data stored in received files. A data processing engine identifies a filetype and format of the file based on samples of the file contents. The system detects a schema of the file to determine the datatypes and locations of data within the file. The schema detection process may depend on the identified filetype of the file. Once a filetype and schema have been determined, the system can reformat data stored within different sections of the file in view of the datatypes. The formatted file is stored in a data lake with other files received by the system. The formatting process can involve normalization of certain datatypes, which facilitates access of the data later by a user querying the data stored in files at the data lake.