Abstract: A self-standing reflector, and method of making same, comprising a main reflector formed from at least one sheet of reflective material, and at least one reflective insert joined to the main reflector. The main reflector is typically formed by folding a plurality of flat panels along fold lines pre-formed in the sheet into abutting relationship to define a predetermined three-dimensional reflector shape. The reflective insert can have a plurality of facets formed into its reflective surface and is joined to the interior surface of the folded main reflector, and has a reflecting surface disposed inboard from the interior reflective surface of the main reflector. The main reflector and the reflective inserts have a reflectance of at least 95% (Miro 4). The fold-up reflector with its reflective inserts directs reflected light to a predetermined area to provide improved area lighting with less light scatter and improved efficiency.