Abstract: A computer-implemented method and system for generating a confidence indicia. The method may comprise obtaining information associated with one or more items available for selection via user interaction with a user interface of a computing device operating in a computing environment. The computing environment may provide access to resources that store information about at least one characteristic of the one or more items, wherein the at least one characteristic is measurable. A trust level may be determined for a characteristic of a first item based on one or more computerized processes that evaluate values associated with the at least one characteristic across a set of values provided by users who considered at least one of the first item or a second item. The first item and the second item are associable according to a common category.