Abstract: A system and method for the distribution of electronic media content to consumers is disclosed. A portal for the distribution of media content and advertisements to a user's device is provided. Media content and advertisements are displayed on the user's device such that the user views the advertisement while engaging with the media content. An administrative system coordinates the relationships between media content providers, advertisers, and users, and the receipt and provision of content throughout the system. The system and method disclosed provide for a cost-per-time advertising model, wherein the advertiser is charged an advertising fee as a function of the length of time that the advertisement is displayed to the user.