Abstract: Embodiments of the invention provide a system for facilitating user engagement with a high profile person or brand including program logic defining a content message service that facilitates engagement of a user with a high profile person. When executed by a processor the program logic performs steps to enable user account formation, content category selection and viewing, creation and posting of a content message, calculating a content message ranking and a decay for each posted content message, displaying a content message, and enabling a user to create a votable answer. The steps include compiling a total number of content messages composed by the user, the total number of responses to the messages, the high profile person viewing or response total from the high profile person's viewing or response behavior to the content message and assigning a status category, score, and status value to the user.