Abstract: An advertisement gateway that provides an interface for multiple user devices and multiple advertisement sources to communicate is presented. The advertisement gateway is capable of translating advertisement requests from a user device in a particular format into another format that is compatible with an advertisement source. Conversely, the advertisement gateway can translate advertisement responses from an advertisement source in a particular format into another format that is compatible with the requesting device. In this manner, the advertisers only have to develop an advertisement using a single protocol and format (i.e., the protocol to communicate with the advertisement source) and still be able to provide their advertisements to a wide variety of user devices.

Abstract: A system and method for delivering interactive program guides includes encoding a plurality of different user interface screens of an interactive application into a series of short video segments. The video segments have associated metadata files that uniquely describe each segment, wherein the segment metadata enables the ingestion of the video segments via an asset distribution and management system into a video-on-demand server and facilitates their subsequent identification by the video-on-demand server. As viewers interact with the application, their input device key presses are processed and delivered to a mapping server that utilizes the data in a configuration file to instruct the video-on-demand server to splice the appropriate interactive application user interface digital video segment into the video stream being displayed on the display device.