Abstract: The present invention relates to an insert for a standard beverage container holder that assists a user in removing an empty beverage container therefrom. The device includes a substantially rectangular panel bendable to form a cylindrical beverage container receptacle. The panel has two opposing lateral side edges, longitudinal top and bottom edges perpendicularly disposed therebetween, a planar inner surface and an opposing planar outer surface. Protruding from the inner surface are a plurality ofjuxtaposed, substantially parallel ribs extending from the top edge to the bottom edge. Depending from the inner surface of the panel immediately adjacent the bottom edge thereof are a plurality of bendable flaps for supporting a beverage container in an upright position. The top and bottom edges each have a pair of opposing L-shaped latch members for securing the device to the upper and lower rims of the beverage container holder.