Abstract: Searches can be enhanced by custom-tailoring results based on a consideration of the variability of the goals of a search given a query. In an example embodiment, a system to enhance searching includes a search interface, a search-goal variability determiner, and a search experience enhancer. The search interface accepts a query from a user as input for a search. The variability determiner determines the variability in user interest (e.g., goals) for the query. The measure of variability in user interest may reflect the degree of variation in the goals of different users or groups of users for the query. The search experience enhancer enhances a search experience for the user responsive to the variability in user interest (e.g., in terms of search goals).