Abstract: A composite material and method for forming graphics such as letters or numbers that are pressure transferable to a substrate. The composite material includes an accepting tape including a layer of latent adhesive material on a receiving web, and a friable slightly adhesive layer lightly adhered to a donor web. When the layers are pressed together and the composite material is selectively heated in graphic patterns, corresponding portions of the adhesive material and friable layer adhere together so that upon subsequent separation of the layer of adhesive and the donor web portions of the friable layer transfer to the accepting tape in the heated areas to provide graphics. When the graphics are then positioned against a substrate and are pressed against the substrate by rubbing pressure applied through the receiving web, the adhesive layer will tear around the graphic and separate from the receiving web over the graphic so that the graphic will be transferred to the substrate.

Abstract: A hand held applicator for transferring pressure transferable graphic images from an accepting tape to a receptor surface. The applicator comprises a body having a bottom surface and a back surface intersecting the bottom surface to define a sharp separating edge, and a roller rotatably mounted on the front portion of the body with its axis of rotation in parallel alignment with the separating edge. The outer periphery of the roller projects out from the bottom surface so that as the applicator is pressed against an accepting tape, the roller and separating edge form a narrow band of pressure contact with the accepting tape.