Abstract: An online exhibition system is provided that overcomes the barriers to establishment of an online exhibition center and enables the online exposition of products and services on the Internet. The system provides a virtual exhibition center that is customized based on the number and nature of the exposition and on the exhibitors themselves. The system creates a clickable floor plan graphic that may be automatically created based on inputs such as the number of participants, the relative size of the participants, the amount of money invested for advertising space, the amount of exhibition space reserved, as well as other factors. Further, participants may bid on the right to place banner advertising as strategic locations on the site. Still further, a highlighting feature is provided that highlights the names of member companies that pay a premium for such service.