Abstract: Method and apparatus for automating a sales force is described. More particularly, a sales force automation program is provided having a leads module, a commissions module and a forecasting module. Record objects, generated within a module, are automatically routed for processing. Such record objects are routed from one computer to another via the Internet. A server with the sales force automation program is coupled to a sales database for providing information from and to client computers accessing the sales force automation program.

Abstract: Apparatus, method and system network for lead processing are described. More particularly, a web-based client-server system is described where a sales force automation system is used for updating databases and routing tasks based on user activity. In particular, action item form screen images and lead form screen images may be cast as objects and associated with one another. A lead source is identified with a lead, and activity with respect to whether such a lead results in a registration or a quote is tracked. Moreover, whether such registration or quote results in actual revenue generation is tracked as based on an existing opportunity or a new opportunity. Accordingly, lead source effectiveness for generating new business may be determined based on revenue generation.