Abstract: The invention provides method and apparatus for raising a display poster to an overhead position for viewing by persons passing below. The apparatus comprises a motorized winder remotely controllable to cause take-up and paying out of first and second separate cords distally connected to an overhead supporting structure. The motorized winder is contained within a housing having a lower receiving space into which an edge adjacent portion of a poster to be displayed in a retailing or similar environment is receivable for clamping in place against removal by clamping means preferably comprising an elongate roller. The apparatus contains a formation for inhibiting rolling of the roller when in entrapment position.

Abstract: The invention provides method and apparatus for raising a display poster to an overhead position for viewing by persons passing below. The apparatus comprises a motorized winder remotely controllable to cause take-up and paying out of first and second separate cords distally connected to an overhead supporting structure. The motorized winder is contained within a housing having a lower receiving space into which an edge adjacent portion of a poster to be displayed in a retailing or similar environment is receivable for clamping in place against removal by clamping means preferably comprising an elongate roller. The apparatus contains a formation for inhibiting rolling of the roller when in entrapment position.