Abstract: A cross-promotion system that controls promotion between video game makers in an online video game community is described. A video game user operates an instance of a video game on a computing device. Information about the operation of the video game and/or the video game user is transmitted to a server of the online cross-promotion system. The online cross-promotion server determines that the maker of the video game is participating is a cross-promotion message, and therefore a cross-promotion message should be displayed within the instance of the video game. The online cross-promotion server can further customize the cross-promote message to increase its relevance to the video game user. The promotion message is transmitted from the online cross-promotion server to the computing device and is displayed within the instance of the video game that is operating on the computing device.

Abstract: A cross-promotion system that controls promotion between video game makers in an online video game community is described. A video game user operates an instance of a video game on a computing device. Information about the operation of the video game and/or the video game user is transmitted to a server of the online cross-promotion system. The online cross-promotion server determines that the maker of the video game is participating is a cross-promotion message, and therefore a cross-promotion message should be displayed within the instance of the video game. The online cross-promotion server can further customize the cross-promote message to increase its relevance to the video game user. The promotion message is transmitted from the online cross-promotion server to the computing device and is displayed within the instance of the video game that is operating on the computing device.