Abstract: A computer method, apparatus, system and computer program product for remotely monitoring a social website includes monitoring user activity (events) and producing user activity data. The resulting data may be processed separately from the social website. The processed user activity data may be stored and information indicative of the data may be reported. Monitoring user activity may be in response to a call from a social website. Thus, a plurality of websites may be monitored and data from these websites may be normalized. Remotely monitoring a plurality of social websites allows the invention system to identify activity/data trends, such as individual or group user trends, or larger societal trends identifiable across the plurality of websites. The invention may monitor user activity in a substantially real-time manner or alternatively may store indicative user activity data for later processing. User activity data may also be encrypted/decrypted and/or authenticated to ensure data integrity.

Abstract: A computer method, apparatus, system and computer program product for remotely monitoring a social website includes monitoring user activity (events) and producing user activity data. The resulting data may be processed separately from the social website. The processed user activity data may be stored and information indicative of the data may be reported. Monitoring user activity may be in response to a call from a social website. Thus, a plurality of websites may be monitored and data from these websites may be normalized. Remotely monitoring a plurality of social websites allows the invention system to identify activity/data trends, such as individual or group user trends, or larger societal trends identifiable across the plurality of websites. The invention may monitor user activity in a substantially real-time manner or alternatively may store indicative user activity data for later processing. User activity data may also be encrypted/decrypted and/or authenticated to ensure data integrity.

Abstract: A computer method, apparatus, system and computer program product for remotely monitoring a social website includes monitoring user activity (events) and producing user activity data. The resulting data may be processed separately from the social website. The processed user activity data may be stored and information indicative of the data may be reported. Monitoring user activity may be in response to a call from a social website. Thus, a plurality of websites may be monitored and data from these websites may be normalized. Remotely monitoring a plurality of social websites allows the invention system to identify activity/data trends, such as individual or group user trends, or larger societal trends identifiable across the plurality of websites. The invention may monitor user activity in a substantially real-time manner or alternatively may store indicative user activity data for later processing. User activity data may also be encrypted/decrypted and/or authenticated to ensure data integrity.