Abstract: A system and method for combining past user events with real-time user events to respond to advertising opportunities is disclosed. According to one embodiment, a computer-implemented method includes receiving a first plurality of user events that occurred within a first prior time period, receiving a second plurality of user events that has occurred within seconds of real-time, and providing a plurality of desirable user events for consideration of a real-time bidding request based on processing the first plurality of user events and the second plurality of user events.

Abstract: A method for a service monitor of a computing environment includes monitoring application network transactions and behaviors for the computing environment, the computing environment including client subnets accessing servers, the monitoring independent of client site monitors; decomposing the monitored transactions and behaviors into network, server and application quality components; using the components to identify services, servers and client subnets as associated with a quality issue; and implementing an active investigation on the services, servers and client subnets to gather statistical data to assist root cause analysis independent of a network monitoring interruption; The quality issue might be a performance issue, such as excessive response times, excessive loss rates, or small transfer rates. The quality issue might be an availability issue, such as an unreachable network node or a missing web page.