Abstract: An inventory counting article pusher display tray system includes an elongate track having a front end, a rear wall, and a floor for positioning a row of articles thereon for movement along the track. The track further defines a series of longitudinally spaced numbers visible from above the track and extending rearwardly from the track front end, for indicating the number of articles in or removed from the row. A pusher is connected to the track for movement therealong and has a front side for engagement with a rearmost article on the track. A spring urges the pusher toward the track end of said track so as to move all articles on the track toward the track front. A reflective panel is secured to the pusher for movement as a unit along the floor, the reflective panel being disposed below the floor and angled relative to the floor so as to project substantially forwardly one of the numbers reflecting the position of the pusher along the track.